Who's an Event Manager?
An event manager is considered to be the life-saver for anybody trying to plan a social gathering. This could be any type of event; be it an office party or a product launch party. It could also be an exhibition or a dance, music, or comedy show! It could be a birthday party or even a wedding! Be it a public event or a private one, people need help to put it all together and that’s where your role begins!
As an event manager, your job is to understand, plan, and execute people’s needs or requirements for social, promotional, or business events. What will they eat? Should they hire a DJ or a live band? Should they have it indoors or outdoors? Your job is to help them plan an unforgettable event at a great price. This involves negotiating with vendors and offering the best deal to your clients.
Are you passionate about Event Management? Want to pursue it as a future career option? Explore a day in the life of an Event Manager- Rhonesia D’Souza
What will you do?
Where would you work?
How do you get there?
What skills would you need?
Problem-solving Skills
Patients will be coming to you with different issues with fertility. You must be able to assess their problem, analyse the reason and work on coming up with a solution.
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Time Management
The best - and worst - part about marketing is that there is never a dull moment. But this also means that there is NEVER A DULL MOMENT. Be prepared to be working on several tasks at once. That means that there are times when you will have to put certain projects on the backburner. You will have to know how to prioritise so that you don’t lose out on any opportunities.
Social Skills
You will be working on a lot of cool projects and will be meeting a lot of potential clients and customers on the job. And so, a big part of your job will involve interacting with these people. You could be great at coming up with ideas, but that is only one part of your job. You will need to talk and meet people, build a rapport with them, to establish your credibility. Especially if you’re a freelancer, you will need to have certain social skills.
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Communication Skills
It’s harder than ever to get people’s attention, what with so much information being thrown at them. But, people cannot resist a good story. Every good marketing campaign has a story to tell their customers and relate to them on an emotional level. Marketers who tell great stories through their marketing campaigns are always in great demand.
build this skillHow do you make it to the top ranks?
Intern
As an intern, your role is to observe and learn from your immediate seniors. Additionally, this role helps shape your resume and hone your skills for a stellar career ahead.
Event Coordinator
This role requires you to take on administrative and on-field tasks. Mostly an entry-level position, this is just the beginning of your learning experience.
Event Supervisor
This position requires you to oversee the on-site tasks including installations, decor, etc. It is a demanding role and one that takes you places in the industry.
Event Manager/Designer
This position can have varying roles and duties based on the kind of events you’re planning. It blends both business and creative aspects to place on you the responsibility of communications, marketing, public relations, and creative planning.
Senior Event Planner
This role requires you to have impressive organisational skills along with several years of experience in the industry. When you work in this role, you must plan events to perfection and ensure that all your subordinate teams and members are working in perfect tandem.
Event Producer/Executive Director/Director
The title of this role is as dynamic as the role itself. Much like the CEO of a company, this position requires you to oversee multiple events, teams, customers, vendors, etc.
Pursuing your career locally VS abroad
With events ranging from Weddings, Corporate Conferences, Product Launches, Film and Award shows, there is a lot happening in this field in India and there is good scope for an Event Manager to pursue a career in India. One can pursue courses in Event Management from institutes like National Academy of Event Management and Development (NAEMD), MIT World Peace University, GEMS B School, National Institute of Event Management (NIEM) among others, who offer diploma, certificate, undergraduate and postgraduate courses in event management. Fees range from INR 1 lakh to INR 10 Lakhs depending on the course and the institution.
Event Management has very good scope abroad. Formal Undergraduate and Masters Degree Programmes in Event Management are offered by many Universities such as – Wittenborg University of Applied Sciences, Netherlands, Hochschule Fresenius University of Applied Sciences, Germany, Humber College Institute of Technology and Advanced Learning, Canada, University of Nebraska at Kearney, USA, University of Suffolk, UK among others. Fees are expensive ranging from USD 10,000 – USD 40,000 per year. Global Experiences is an organisation that helps international students connect with Internship positions globally.
How much would you get paid?
The exact number will depend on where you’re working, your education, skill-set and internship experience. As a freelancer, you could get paid around INR 500 to INR 5000 per day during the event. At an entry-level position, you’re likely to earn between INR 1,50,000 and INR 7,60,000 per year. As you gain further experience, you can earn up to INR 17,80,000 or maybe more every year!
What are your career options?
Project Management
By its very nature, organizing an event is a complex Project, and as an Event Manager you gain valuable Project Management skills such as scheduling, risk management, budgeting & estimating, vendor management, people management etc. that can be used in managing generic Projects. Projects in specific domains such as Software, will need some background in software development to effectively manage Software Projects.
Marketing Communications
Managing an event involves effectively communicating about the event with potential participants and building interest to ensure a large turnout. This skill can be leveraged to be used in the field of Marketing Communications.
Public Relations
Public Relations managers are responsible for ensuring that the accomplishments, initiatives, and perspectives of the organisation they represent, are favourably presented to the public. Whether in a crisis situation or otherwise, as a PR manager you would be called upon to respond to questions from the media, preparing media kits, organizing press conferences and so on.
Adventure Camp Manager
As an Adventure Camp Manager, you would utilize all your skills in Event Management to organize and manage a specific type of event – An Adventure Camp. This would require the very same skills you would use in organizing any other event, but applied to a very specific scenario. The kinds of Adventure Camps are limited only by your imagination, and could include – Stargazing Trips, White water rafting, Trekking, Mountaineering and so on. Some of these activities will require special training related to the kind of activity.
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