Who's a UX Designer?
Ever shopped online and been amazed at how easy it is to sit in the comfort of your home, browse through products, pick the ones you want, and have them delivered to your doorstep? Conversely, have you been so frustrated with a website because it keeps making the supposedly easy task of online shopping difficult for you? Thanks to the advancements in technology, we have grown used to a hassle-free online experience. But, who ensures this experience? UX Designer!
UX Designer ensure that users coming onto a website have a seamless experience from start to finish. They work with web developers and tech experts to ensure that the website it’s easily accessible, the content and images are appealing and that overall, the user has no complaints or problems navigating the site. If you’re interested in understanding what makes users tick to provide them with a great online experience, this is just the career for you!
What will you do?
Researching user preferences.
As a UX Designer, you would create user scenarios to understand what your user journey would be like. You would also conduct research on your users based on their age, the reason they are coming to your website, etc.
Example: If your users are below the age of 18, you would make sure that the language used for content on the website is child-friendly and there are lots of images and graphics on the page.
Creating design drafts.
Once you have conducted your research, you would begin creating drafts of what the actual pages would look like. Here, you would experiment with designs, figure out what works and what doesn’t. You would also share your designs with your team to check it’s usability and functionality.
Example: You would experiment with colours, illustration designs, font size and style, etc. You would also check different designs on the basis of how they will affect the website’s load time.
Designing and creating wireframes.
After you’ve experimented with drafts, and have collected feedback from your team, you will work on creating the actual product. Here, you will be in touch with coders and web developers to understand how the design will be implemented and what they require from you. You would take into account each step of the user journey and present the design in the form of a wireframe – a blueprint for websites.
Example: You would create wireframes showing where text will go, where the images will go, what the dimensions for each page will look like, etc. You will create a narrative showing exactly what the website or app will look like.
Testing the product.
You will be required to test the product using various methods such as conducting surveys to see if the users accept and use your product and other methods. You must be open to constructive feedback and incorporate changes and recommendations as needed.
Example: If your product is aimed at middle-aged people, you may give out surveys to offices or put up targeted survey advertisements to that age group on social media.
Measuring user activity.
Even after the product goes live, your work continues. You will be measuring user experience, engagement and activity on the website. This will help you recognise the scope for improvement and development.
Example: You will go through user activity to check how long users spend on the website, what part of the website do they visit the least and which pages have the highest bounce rate – users leaving the page without completing the action.
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Where will you work?
Most UX Designer work at web development or design agencies. Here, you would work with different clients to help them make their websites and other online services better. Most agencies assign no more than three clients to one expert.
Here, you will be employed by a company to help with their online services. While most companies outsource UX Designer, organisations that rely completely on online services tend to hire them as part of their team.
Most freelancers tend to work from home or from co-working spaces. However, you would need to ensure that you have access to various design tools and software, and a high-quality internet connection especially when testing your product.
How do you get there?
What skills would you need?
As a marketer, you need to get people hooked on your brand. This requires you to come up with fun, entertaining, and exceptional ways to engage your audience. There is a lot of competition in the market, and the only way to be on top is by constantly doing something new and innovative.build this skill
As a marketer, you will work on different platforms to communicate with people. If you don’t understand how they work, you won’t be able to come up with the best strategy. You will also use various kinds of software like Google Adwords, MailChimp, SurveyMonkey, etc., during your promotions. You need to know how they work, and how to use them to your advantage.build this skill
It’s harder than ever to get people’s attention, what with so much information being thrown at them. But, people cannot resist a good story. Every good marketing campaign has a story to tell their customers and relate to them on an emotional level. Marketers who tell great stories through their marketing campaigns are always in great demand.build this skill
Analytical and Data Skills
You will receive huge amounts of data from your client. This data will have to be analysed effectively so you can find ways that will help your client reach their customers is the best way possible. While it is true that the more data you analyse, the more insights you generate; analytical thinking will help you narrow down your search and find your key actionable items, thus saving you a lot of time and resources.build this skill
How do you make it to the top ranks?
Pursuing your career locally VS abroad
If you pursue UX designing in India, you will learn about the market here and improve your job prospects. Few design institutes in India offer campus placements that can increase your chances of getting a job as a UX designer in a startup or a corporate.
In India, people are now turning to the internet for most of their tasks. There is, therefore, high demand for UX designers as companies strive hard to offer a hassle-free online experience to their customers. There is no such definite path to becoming a UX designer in India. However, you can opt to do a Bachelor’s or a certificate course in the design field.
After junior college, pursue a Bachelor’s degree in Design (B.DES) from top design colleges in India such as the National Institute of Design, NIFT, Indian School of Design and Innovation, etc. The duration of a BDes course in India is generally four years, whereas certificate courses can last for 6-8 months. The average fee for this course is INR 5,00,000-INR 7,00,000.
If you’re pursuing a career in UX designing outside India, look for job opportunities in the country you are studying in. It’s much harder to look for a job abroad with an Indian degree. However, if you have good design skills and understand the job well, you could look at working abroad.
Top institutes to pursue UX designing abroad are Interaction Design Foundation, Springboard’s User Experience Design. NYC’s Pratt Institute also offers a Certificate Programme in UX. Studying abroad will give you a chance to meet new people, learn new things, study wider audiences, and build a global network. Pursuing a UX designing course abroad can cost you anywhere between INR 7,00,000- INR 10,00,000 depending on the university or course you choose.
How much would you get paid?
What are your career options?
As an Interaction Designer, you’ll act as a digital choreographer. Your job will be to make sure that when people click, swipe, or tap on the screen, it feels like a smooth dance. You will be the one setting the rhythm and ensuring users have a good experience.
Illustrators are professionals who work on designing a visual representation of themes, images, plots, scenes or characters. As an illustrator, you would need high artistic and technical skills to create depictions of various concepts. You will also need to know how to use various computer software which will help you to create the necessary designs.
VFX artists typically work on movies, video games and TV shows where they create animations and special effects. Here, you would usually work with software to create visual effects that are either impractical or impossible to film. You would work very closely with filmmakers and videographers.
Imagine you’re the architect of a massive library. Your job will be to design the perfect layout, labels, and signs so that anyone who walks in can easily find the right book without feeling like they’re in a maze. As an Information Architect, you will create the blueprint for how information is structured. It’s all about making life simpler for the users who want to explore the knowledge in the digital world, a website or an app.
As a Usability Analyst, you will basically be the Sherlock Holmes for websites. You will investigate why users get stuck or frustrated, finding clues in data to help developers fix those pesky issues. It’s like solving mysteries, but in the digital realm.
Ever wanted to be a detective? Well, here’s your chance! As a User Researcher, you will observe and interview users to understand their desires and pain points. Your findings will be like treasure maps, guiding designers to create better experiences.
A Content Strategist is the word wizard. Your mission will be to plan what words, pictures, and videos go where on a website or an app. You will make sure the right message pops up at just the right moment on a website or an app, like a magician with words.
Web designers build or redesign websites. You would need a good understanding of design to create websites that are both functional and look appealing to users. Web designers have gained popularity in recent times due to the growing popularity of digital media. As a web designer, you would have complete control of website designs and its pages.
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