7 Must-Have Skills For Content Writers To Stay Ahead Of ChatGPT

Komal Sharma

Last Updated: June 13, 2024
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You must have heard about the buzz surrounding ChatGPT and how it can produce some pretty good content with just a few prompts. Although the AI is impressive, as a writer, you’re not ready to give up just yet. The truth is, humans still have an advantage when it comes to creating truly captivating content with an authentic voice. In this article, we’ll delve into the 7 essential skills that every writer needs to outshine ChatGPT. From honing your unique voice to harnessing your creativity, we’ve got the inside scoop on how to keep delivering your best work. With a little skill and focus on these key abilities, you can continue crafting quality content that resonates with readers. The bots may be on their way, but they’ll never completely replace the human touch. 

SEO Knowledge And Optimisation Techniques

SEO is written in Table

Different individuals with diverse backgrounds, including public relations, journalism, and literature, venture into the field of content writing. However, to transform this passion for writing into a thriving digital content writing profession, understanding the significance of SEO is crucial. So, why exactly is it important?

Knowing SEO has several benefits:

  • It allows you to have a better understanding of your target market and audience. By knowing their demographics, you can create content that specifically appeals to them. For example, if you’re writing a blog post for a family-run bakery, you should take the following steps:
  • Make sure to do a comprehensive analysis of keywords to find the best and most popular terms that are associated with your bakery.
  • Check out your competition closely and examine the tactics they’re using. This will assist you in finding unique ways to distinguish yourself from the crowd.
  • Understand your customer’s pain points and address them in your content to provide valuable solutions.
  • When publishing your work, it’s important to have a clear understanding of what should be included in the headline, subheads, meta description, images, external links, and more.
  • By using keywords that align with the latest search engine algorithms, you can optimise your content effectively.
  • You won’t be blindly creating content. After each piece is published, you have the opportunity to analyse its performance and make necessary adjustments to increase readership. By studying the data, you can also learn new writing techniques that yield better results. 

Why It’s Essential And How To Hone It

SEO is incredibly crucial for content writers as it boosts their chances of appearing at the top of search engine results pages (SERPs). This, in turn, leads to a greater number of people viewing and visiting their websites. When content writers possess the knowledge of utilising SEO techniques and enhancing their content, it becomes highly probable for them to connect with their desired audience.

To hone their SEO skills in content writing, writers can follow these tips:

  • Keyword Research: Embark on your SEO adventure by delving into keywords. Dedicate some time to brainstorm the exact words and phrases your desired audience may utilise to find content like yours. For example, if you’re concentrating on wholesome snacks for children, think about terms like “wholesome snacks for kids,” “nutritious snacks,” or “fast kid-friendly snacks.” Utilise resources such as Google Keyword Planner, SEMrush, or Ahrefs to uncover these keywords and phrases.
  • On-Page Optimisation: Once you have your keywords, place them strategically in your content. For instance, if “healthy snacks for kids” is a keyword, you could use it in your article’s title, headings, and naturally throughout the text. Just make sure it flows smoothly and doesn’t sound forced.
  • Quality Content: Craft content that captivates and serves your audience. Instead of just dishing out snack ideas, think about incorporating tips on how to make snacks irresistible to kids or even throw in some mouthwatering recipes. By providing valuable insights, you’ll not only entice more readers but also boost your search engine rankings.
  • Mobile Optimisation: Given the rising trend of mobile internet usage, it’s essential to ensure your content is mobile-friendly. For instance, if you’re developing a website for your snack business, ensure it’s easy to navigate on smartphones and tablets. This enhances user experience and boosts your chances of ranking well in mobile search results.
  • Continuous Refresh: Keep your content up to date and engaging by consistently integrating new insights and information. For instance, if you’ve crafted an article about healthy snacks, consider enriching it with fresh recipes or updated nutritional guidelines. This practice signals search engines that your content is not only current but also valuable and reliable for your readers.
  • Monitor Performance: Use tools like Google Analytics to track the performance of your content. For example, you can see how many people are visiting your website, how long they’re staying, and which pages are most popular. This information can help you identify areas for improvement and refine your content strategy accordingly.

By honing their SEO knowledge and Optimisation techniques, content writers can create content that not only resonates with their audience but also performs well in search engine rankings, driving organic traffic and engagement.

Digital Marketing 

Analytics is written in board of green colour


Content writers must possess digital marketing skills in today’s digital era. These skills involve various strategies and techniques to promote content online and interact with specific audiences. From grasping SEO concepts to creating captivating social media content, digital marketing skills empower content writers to produce content that not only connects with readers but also reaches a broader audience. In the realm of content creation, digital marketing skills play a crucial role in boosting traffic, enhancing engagement, and ultimately accomplishing the objectives of the content strategy.

Why It’s Essential And How To Hone It

  • Creating Brand Recognition with Specific Customer Groups: To increase brand recognition, concentrate on producing captivating content that enables your audience to stumble upon your brand organically. By distributing well-crafted, educational content that mirrors your brand’s tone, you can capture attention and leave a lasting impact. When your audience links your brand with top-notch and useful information, they will be inclined to delve deeper into your products or services. Utilise social media and various platforms to drive traffic to your website, where they can delve into what you provide.
  • Establishing Trustworthiness for Business: Content writing is extremely important for your content strategy as it helps boost your brand and business credibility. When you create informative content, you establish yourself as an expert in your field. Sharing videos or blog posts that offer valuable industry insights on your social media platforms can further enhance your credibility within your niche. This not only impresses your audience but also builds trust in your knowledge and expertise on relevant topics.
  • Get High-Quality Backlinks to Exceptional Content: When your content team consistently creates exceptional content, it possesses the ability to capture the attention of other websites. If these websites recognise the value of your content, they might choose to link back to it, resulting in increased traffic and a wider audience for you. Furthermore, acquiring backlinks from well-established websites in your specific field can greatly boost your search engine rankings. This is because Google views your business as a reliable and credible source of information. To fully capitalise on these backlinks, it is vital to actively manage and monitor them.
  • Good content is always shared widely: The success of your marketing endeavours relies heavily on the calibre of your content writing. Even the production of videos can be negatively impacted if the content falls short. Nevertheless, with proficient content writers who have the ability to captivate readers and approach topics with creativity, your content can have a powerful impact. When your content is valuable, thought-provoking, and engaging, it is more likely to be shared on social media, setting your brand apart and drawing in greater online interest.

Honing your digital marketing skills for content writing involves several key steps:

  • Interactive Content: Engage your audience with interactive content like quizzes, polls, and interactive infographics to boost sharing.
  • Visual Content: Enhance your content’s appeal and shareability by incorporating visual elements like images, videos, and infographics.
  • User-Generated Content: Get your audience involved in creating and sharing their own content about your brand or products. This can boost brand awareness and foster a strong sense of community.
  • Storytelling: Incorporate storytelling methods to craft captivating narratives that deeply connect with your audience and leave a lasting impression on them.
  • Mobile Optimisation: Make sure your content is ready for mobile devices, since a growing number of people are using their smartphones and tablets to access content.
  • Local SEO: If you own a local business, optimise your content for local search by incorporating location-specific keywords and information.
  • Influencer Partnerships: Collaborating with influencers in your industry is a great way to expand your reach and add credibility to your content

By incorporating these innovative strategies into your digital marketing, you can improve your content writing abilities and achieve more successful outcomes for your business.

Research And Fact-Checking In The Era Of Misinformation

Woman sitting on sofa, focused on laptop screen.

In today’s age of widespread misinformation, content writers need to give utmost importance to conducting comprehensive research and fact-checking. Delivering precise and dependable information plays a vital role in upholding credibility and building trust with your audience. Dedicate ample time to delve into your subject matter, validate your sources, and cross-reference information to guarantee the accuracy of your content. By establishing yourself as a reliable source of information, you can position yourself as an expert in your field and cultivate a devoted following.

Why It’s Essential And How To Hone It

It’s absolutely essential to conduct research and fact-checking when writing content. This is because it ensures that the information you provide is accurate and credible. In this digital era, where false information can easily spread, it’s crucial to verify the facts before publishing anything. By thoroughly researching and fact-checking, you can offer your audience reliable and trustworthy information, which in turn builds credibility and trust with your readers. Moreover, accurate information is more likely to be shared and recommended, thus expanding the reach and influence of your content. Here’s how you can hone it.

  • Verify Sources: Double-check information by verifying the credibility of the sources. Look for reputable websites, official statements, or reports. For example, if a digital marketing blog claims a new trend is emerging, verify it by checking industry publications or official statements from relevant authorities.
  • Cross-reference Information: Compare information from multiple sources to ensure accuracy. If you read about a new marketing strategy, look for other articles or studies that confirm or provide different perspectives on the same topic.
  • Fact-checking Tools: Utilise fact-checking tools like Snopes, FactCheck.org, or Google Fact Check Explorer to verify claims and debunk misinformation. These tools can help you quickly identify false information.
  • Check Date and Context: Pay attention to the date of the information and the context in which it was originally published. Marketing strategies and trends evolve quickly, so outdated information may no longer be relevant or accurate.
  • Consult Experts: When in doubt, seek advice from experts in the field. Reach out to professionals, attend webinars, or participate in forums where industry experts share their knowledge and insights.

Adapting To Different Content Formats

BLOG is Written in table

Content writers must possess versatility and adaptability in the constantly changing digital world. Various content formats, including blog posts, social media captions, videos, podcasts, and infographics, demand unique writing styles and techniques. The ability to effortlessly switch between different formats and customise content for each platform will broaden your audience and attract more people. Stay informed about emerging content formats and try out different mediums to maintain the freshness and engagement of your content.

Examples Of Content Formats 

  • Blogging: Blogs are a popular choice in digital marketing as they provide a platform for companies to connect directly with their audience. They can share exciting updates about the company or discuss relevant industry topics.
  • Videos: Videos are widely loved because they give viewers a chance to witness the narrative behind a product or service being advertised. Additionally, for those who find reading articles on the same subject a bit tiresome, videos can be a more enjoyable alternative.
  • Infographics: Infographics are an awesome way to showcase complicated or dull information in a visually captivating manner. By incorporating graphs, charts, and other eye-catching visuals, infographics have the power to turn mundane data into an engaging and enlightening experience.
  • E-books: E-Books offer companies the freedom to explore their subjects in greater depth, without the limitations of maximum blog length or other similar platforms. They prove to be highly efficient since they can be easily shared through email or corporate websites.
  • Webinars: Webinars are virtual workshops that can be utilised to educate customers, address inquiries, or create an avenue for immediate feedback.
  • Podcasts: Podcasts are an awesome way to spread knowledge through a convenient audio format. They can delve into various subjects, such as interviews, discussions, and helpful tips.

Here are a few examples of the kinds of content that can be utilised in content marketing. The brand and its target audience have the freedom to choose the formats that align with their requirements and marketing goals.

Why It’s Essential And How To Hone It

It’s crucial for content writers to be adaptable to various content formats. This skill enables you to connect with a larger audience and effectively capture their attention. Different individuals have their own preferences when it comes to consuming content. To ensure that your content is accessible and captivating, it’s important to diversify your content formats. Here are some tips to help you improve your ability to adapt to various content formats:

  • Engage Your Audience with Interactive Quizzes and Polls: Spice up your content by creating interactive quizzes and polls that will captivate your audience and provide you with valuable feedback and insights.
  • Explore the Realm of Virtual Reality (VR) Content: Engage your viewers with mesmerising experiences using virtual reality technology to craft compelling and immersive content.
  • Augmented Reality (AR) Experiences: Use augmented reality to enhance your content with interactive elements that can be accessed through mobile devices.
  • Live Streaming: Think about integrating live streaming into your content plan to offer interactive content in real-time, which can boost engagement and create a sense of community.
  • User-Generated Content (UGC): Get your audience involved by inspiring them to generate and share their own content about your brand or products, boosting engagement and authenticity.
  • Interactive Storytelling: Get creative with your storytelling by incorporating interactive techniques that invite your audience to actively join in on the adventure.
  • Voice Search Optimisation: Make sure your content is optimised for voice search to make it more accessible to users, especially with the increasing popularity of voice-activated devices.

By integrating these special content formats into your plan, you can provide your audience with more interactive and unforgettable experiences, leading to improved outcomes for your brand.

Professional Editor And Proofreader: Essential Skills For Polishing Your Writing

Women is doing proofreading of articles

It’s important for a good content developer to be open to revising and improving their work. After finishing an article, step away for a moment and switch from writer mode to editor mode. This skill is crucial for creating great content. It might seem more efficient to work on site maintenance or create new content instead of checking for issues after writing the first draft of a blog post. Remember, it’s better to publish error-free, high-quality content less often than error-free, low-quality content.

Why It’s Essential And How To Hone It

Professional editing and proofreading are important for content writing because they help make your writing clear, correct, and interesting. Editing means checking your writing for mistakes and making it better, while proofreading is about fixing grammar, spelling, and punctuation errors. Here’s how you can get better at editing and proofreading:

  • Learn the Basics: Understand the basic rules of grammar, spelling, and punctuation so you can spot and fix common mistakes.
  • Use Editing Tools: Use tools like Grammarly or Hemingway to help you find and correct errors in your writing.
  • Read Out Loud: Reading your writing out loud can help you find awkward or confusing parts that need to be fixed.
  • Take Breaks: Remember to take breaks while writing and editing to keep your mind sharp and focused.
  • Get Feedback: Don’t forget to seek feedback from others on your writing to gather different perspectives and ideas for enhancement.
  • Practice Regularly: Practice editing and proofreading regularly to improve your skills over time.

By improving your editing and proofreading skills, you can make sure your writing is the best it can be and keeps your readers interested.

Embracing Data-Driven Content Creation 

Data-driven content creation is all about using analytics to shape your content strategy. By examining data like website traffic, user engagement, and social media metrics, you can discover valuable insights into what connects with your audience. This info can assist you in crafting content that’s more focused, applicable, and powerful. Embrace tools and tech that aid in gathering and analysing data to enhance your content creation process and make it as effective as possible.

Why It’s Essential And How To Hone It

Data-driven content creation means using information and facts to decide what content to create. It’s important for writing because it helps you understand what your audience wants. By using data, you can make content that is more interesting and useful for your readers.

To get better at using data for content creation, you can follow these tips:

  • Know Your Audience: Use tools to gather information about your audience, like their age, interests, and what they do online. This helps you make content that they will like.
  • Use Keywords Well: Look at data about popular search terms to see what people are looking for. Use these words in your content to help more people find it.
  • Track Your Content: Use tools to see how well your content is doing. This helps you know what works and what doesn’t, so you can make better content in the future.
  • Stay Informed: Keep up with what’s happening in your industry and what your audience likes. This helps you make content that stays relevant and interesting.

By using data to create content, you can make sure it’s what your audience wants and needs, which can lead to more people reading and enjoying your content.

Knowledge Of Social Networks

A woman writing in a notebook surrounded by flowers and plants.

Social media platforms are tools that enable connections between individuals, businesses, famous personalities, and more. They play a crucial role in facilitating the sharing of information and communication between brands and their customers. The Content Writer understands this significance and crafts texts that assist brands in building stronger connections with their users. As a result, the company’s online presence witnesses a surge in traffic, leading to enhanced visibility of their products or services, and ultimately fostering better engagement between the brand and its customers.

Why It’s Essential And How To Hone It

Having a solid grasp of social networks is crucial for content writing because it allows you to customise your content for the specific platforms where your target audience is most present. Each social network has its own unique culture, trends, and user demographics, so adjusting your content to align with these differences is essential for effectively connecting with your audience. For instance, if you’re aiming for a younger demographic, platforms like TikTok or Snapchat may be more appropriate, while professionals might be more active on LinkedIn. Furthermore, being familiar with the best practices and content formats for each platform can assist you in creating content that is more likely to be shared and resonate with your audience. In general, a strong understanding of social networks empowers you to produce content that is more focused, pertinent, and captivating, ultimately leading to improved outcomes for your content strategy.

To enhance your understanding of social networks for better content creation, consider these five steps:

  • Get to Know the Platforms: Spend time exploring different social media platforms to understand their unique features and the type of content that performs well on each.
  • Research Your Audience: Use analytics tools provided by social networks to learn more about your audience’s demographics, interests, and behaviours. This data will help you create content that resonates with them.
  • Analyse Your Content: Regularly review the performance of your content on social media. Pay attention to metrics like engagement rates, shares, and comments to identify what works and what doesn’t.
  • Stay Updated: Social media is constantly evolving, so it’s important to stay in the know about the newest features and trends. By doing this, you can adapt your content strategy to remain up-to-date.
  • Connect with Your Audience: Make sure to connect with your followers on social media by responding to their comments, posing questions, and starting conversations. This kind of engagement helps foster relationships and boosts the exposure of your content.

Become a Stand-Out Content Writer

AI-generated content presents a myriad of challenges and opportunities for content writers. While it may initially seem like a threat to their profession, it also paves the way for growth and innovation. To thrive in an AI-dominated landscape and outshine ChatGPT, content writers must focus on refining their essential skills. Cultivating a distinctive writing style, mastering the art of storytelling, keeping up with SEO techniques, and continuously adapting to industry trends are paramount. By doing so, content writers can offer immense value to their readers and clients, ensuring their relevance in the digital era. Embrace the advancements in technology and harness your creativity and expertise to craft content that not only stands out but also leaves a profound and lasting impact.

If you need help, support, or some expert advice, Mentoria is here to assist you. Our team of experienced mentors is ready to guide personalised strategies and helpful tips to enhance your preparation. Don’t hesitate to reach out to us; we’ll be your guiding star on the path to success.