8 Best Careers To Explore With A Sports Management Degree

Komal Sharma

Last Updated: April 10, 2024
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To all our sports enthusiasts out there, we know that sports is more than just a game. It’s an exciting industry that grabs the attention of people all around the world. Whether it’s the competitiveness, the bond between players and fans, or simply the excitement of the game, sports have a universal appeal. This passion often leads people to consider a career in sports management. Choosing a career in sports management opens up a world of possibilities. From organising events to overseeing teams, there are countless opportunities in this dynamic field.

Sports management professionals play a crucial role in making sports come alive, ensuring everything runs smoothly at every level. The sports industry is a powerhouse, making billions of dollars every year. Not everyone can become a professional athlete, but there are many chances to make a difference in the sports industry. Sports management offers a unique opportunity to be a part of this thrilling and ever-changing industry. Let’s jump right in!

Sports Marketing And Promotions

Three individuals reviewing blueprints at a table in an office setting.

Sports Management graduates often pursue careers in sports marketing and promotions, which involves promoting sports teams, events, and products to attract fans and make money. They create marketing plans, design ads, and interact with fans on social media. Sports marketers also work with sponsors to get more exposure for brands and create partnerships that benefit both sides.

A degree in Sports Management teaches marketing skills that help graduates succeed in this field. By understanding the sports industry and what fans like, sports marketers can create effective campaigns that increase ticket sales, merchandise sales, and fan involvement.

What Does One Do in Sports Marketing And Promotions?

  • Sports marketing professionals advertise sports teams, events, and products to get more fans and make money.
  • They come up with plans to make sports fans more loyal and sell more tickets.
  • They use social media and other ways to connect with fans and make the sports organisation look good.
  • These professionals work with sponsors and partners to get more people to know about their brand and make deals that help both sides.
  • They work with other parts of the organisation to make sure their advertising matches the organisation’s goals.
  • Their role is crucial in helping sports organisations connect with fans, expand their fan base, and achieve financial success.

Salary In India 

Sports marketing manager salary in India ranges between ₹2 Lakhs to ₹23.0 Lakhs with an average annual salary of ₹12.5 Lakhs. Salary estimates are based on the 2 latest salaries received from the Sports marketing manager.

Sports Event Management

Several men playing soccer on a grass field.

Another exciting career option for Sports Management graduates is sports event management. Event managers are in charge of planning, organising, and running sports events like tournaments and championships. They handle everything from logistics and budgets to getting sponsors and making sure the event goes well.

This job needs strong organisational and project management skills, as well as the ability to work under pressure. Sports Management graduates are a good fit for this role because their studies cover event planning, budgeting, and managing risks. They also learn negotiation and relationship management skills, which help them secure sponsorships and partnerships for events.

What Do Sports Event Management Professionals Do?

  • Plan and organise sports events like tournaments and championships.
  • Decide on the event’s schedule and location.
  • Manage the event budget to avoid overspending.
  • Coordinate logistics such as transportation and accommodation for sports team events.
  • Develop marketing strategies to attract participants and spectators.
  • Oversee event operations to ensure everything runs smoothly.
  • Identify and manage potential risks like safety hazards, financial losses, or event disruptions.

Salary In India 

The national average salary for a Sports event manager is ₹36,268 in India.  Salary estimates are based on 1 salary submitted anonymously.

Athlete Representation And Management

Men running on a track in a black and white photo.

For those who love working closely with athletes, a career as an athlete representative or sports agent might be ideal. These professionals negotiate contracts, handle endorsements, and support athletes throughout their careers. They act as go-betweens for athletes and sports teams, ensuring that the athletes’ interests are protected.

A degree in Sports Management gives graduates a good grasp of sports law, contracts, and negotiation skills, which are important for this job. They can work for sports agencies or start their own, representing athletes in different sports and guiding them through their professional careers.

What Do Athlete Representation And Management Personnel Do?

  • Help athletes negotiate contracts and endorsements.
  • Provide advice and support to athletes during their careers.
  • Act as a middleman between athletes and sports teams.
  • Negotiate contracts and endorsements to benefit the athlete.
  • Guide athletes through the challenges of professional sports.
  • Work closely with athletes to understand their goals and needs.

Salary In India 

The national average salary for an Athlete manager is ₹5,80,788 in India. Salary estimates are based on 4 salaries submitted anonymously.

Sports Facility Management

Sports facility management is a crucial part of the sports industry. They are responsible for running sports venues like stadiums and training facilities. They make sure these places are well-kept, safe, and run smoothly. This includes managing staff, budgets, and schedules.

A degree in Sports Management teaches students the skills they need for sports facility management. They learn about facility operations, planning, and maintenance, which prepare them for managing sports venues. Graduates can work as facility managers for pro sports teams, college sports departments, or sports complexes.

What Do Sports Facility Management Personnel Do?

  • Oversee day-to-day operations of sports venues like gyms and stadiums.
  • Ensure facilities are well-maintained, safe, and efficient.
  • Manage staff, including hiring and scheduling.
  • Handle budgets and finances for the facility.
  • Schedule events and activities at the venue.
  • Attract new members and retain existing ones.
  • Ensure a positive experience for users of the facility.

Salary In India 

Entry-level salaries are typically ₹4-₹6 lakhs per annum, with experienced facility managers earning ₹8-₹15 lakhs or more.

Sports Media And Broadcasting

Two men examining golf clubs in a store, discussing their features and possibly making a purchase.

The sports media and broadcasting field has great career options for Sports Management graduates who love journalism, broadcasting, or creating content. These professionals work as sports journalists, broadcasters, producers, and digital content creators. They cover sports events, interview athletes, and give analysis and commentary.

A degree in Sports Management teaches students about sports media and broadcasting. They learn about sports journalism, broadcasting, and making multimedia content. Graduates can work for sports media companies, TV networks, and websites, or even start their own sports media projects.

What Do Sports Media And Broadcasting Personnel Do?

  • Report on sports events, including games, tournaments, and news stories.
  • Write articles, create videos, and produce podcasts about sports.
  • Conduct interviews with athletes, coaches, and other sports personalities.
  • Provide commentary and analysis during live sports broadcasts.
  • Manage social media accounts to engage with fans and share sports content.
  • Work behind the scenes to produce and edit sports-related content.
  • Collaborate with other media professionals to cover sports events comprehensively.

Salary In India 

Sports Journalist salary in India ranges between ₹1.8 Lakhs to ₹6.5 Lakhs with an average annual salary of ₹4.0 Lakhs. Salary estimates are based on the 25 latest salaries received from Sports Journalists.

Talent Scout

Talent scouts are experts who seek out talented athletes to recruit for sports teams or organisations. They regularly attend games, tournaments, and various sporting events to identify athletes with promising potential. Talent scouts assess players by analysing their abilities, performance, and future growth prospects.

A Sports Management degree equips individuals with the necessary expertise and abilities to thrive in talent scouting. Through this programme, students gain knowledge on athlete assessment, recruitment tactics, and talent recognition. With this qualification, graduates can pursue careers with sports teams, agencies, or organisations, assisting them in discovering top-tier athletes for achieving success.

What Do Talent Scout Personnel Do?

  • Go to games, tournaments, and other sporting events to search for potential athletes.
  • Assess players by their abilities, performance, and potential for improvement.
  • Establish connections with athletes, coaches, and other talent scouts to stay updated on potential recruits.
  • Engage in conversations with athletes and their families to talk about opportunities and negotiate contracts.
  • Offer guidance and assistance to athletes throughout their careers.
  • Keep up with the latest trends and advancements in the sports industry to spot up-and-coming talent.

Salary In India 

The national average salary for a Talent scout is ₹5,50,000 in India. Salary estimates are based on 22 salaries submitted anonymously.

Sports Centre Manager

A huddle of soccer players on the field, strategizing and discussing their game plan before the match begins.

Sports centre managers are in charge of overseeing the operations of sports facilities such as gyms, fitness centres, and sports complexes. They supervise daily activities, handle staff management, and budgeting, and ensure that the facilities are maintained clean, safe, and efficient. Additionally, they focus on attracting new members and retaining existing ones by providing top-notch services and programmes.

Having a degree in Sports Management equips individuals with the necessary skills for this position, including facility management, customer service, and marketing. With this qualification, graduates can pursue careers as sports centre managers, guaranteeing that individuals have a pleasant and secure experience while utilising sports facilities.

What Do Sports Centre Manager Personnel Do?

  • Supervise employees, such as recruitment, training, and creating schedules.
  • Maintain cleanliness, safety, and upkeep of the facility.
  • Manage finances and budgets for the facility.
  • Coordinate sports activities and events.
  • Address member concerns and feedback through effective communication.
  • Establish and enforce facility policies and procedures.
  • Market the facility to draw in new members and keep current ones engaged.

Salary In India 

The average salary for a sports centre manager is ₹29,328 per month in India. 37 salaries submitted anonymously.

Sports Business Operations

Sports business operations professionals are responsible for managing the day-to-day activities of sports organisations, such as teams, leagues, or sports facilities. They handle various aspects of the business, including finance, marketing, event planning, and customer service. Their goal is to ensure that the organisation runs smoothly and efficiently.

A degree in Sports Management prepares graduates for careers in sports business operations by providing them with a solid foundation in business principles and sports management. Graduates can work in roles such as sports team manager, sports facility manager, or sports marketing coordinator, helping to manage and grow sports organisations.

What Do Sports Business Operation Personnel Do?

  • Take care of the financial side, which involves budgeting and handling expenses.
  • Arrange and coordinate various events like games, tournaments, and promotional activities.
  • Maintain and nurture relationships with sponsors, partners, and other important stakeholders.
  • Supervise marketing and promotional campaigns to attract fans and sponsors.
  • Manage logistics, including travel arrangements and facility management.
  • Ensure adherence to regulations and policies.
  • Work together with other departments to accomplish organisational objectives.

Salary In India 

The national average salary for a Manager in sports operations is ₹11,40,500 in India. Salary estimates are based on 2 salaries submitted anonymously.

Your Gateway To Success 

A degree in Sports Management offers many exciting career paths in the sports industry. You can work in sports marketing, event management, facility management, or athlete representation. With the right skills, you can turn your love for sports into a rewarding career.

If you have a love for both sports and business, then a Sports Management degree might just be the perfect fit for you. Begin your journey of exploring the various options available and take that first step towards a rewarding career in sports management today. Remember, getting a degree is just the beginning. It’s important to keep learning and stay updated with industry trends. Embrace new technologies, connect with others in the field, and keep improving your skills. With hard work, you can have a successful career in sports.

If you’re aiming to succeed in sports management, Mentoria is here to help. Mentoria provides personalised guidance and support to sports management students, helping them overcome challenges and make the most of opportunities. With Mentoria, you will receive personalised career advice and discover how to turn your passion for sports into a fulfilling career.