3 Ways AI Is Glamorously Transforming The Beauty Industry

Joanna Tresa

Last Updated: August 16, 2023
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Oh, what a wild ride it was when the world shut down a few years ago! But you know what they say, tough times bring out the best in people – and industries like beauty and cosmetics too! The beauty industry took the challenge head-on and surprised everyone with its incredible innovations.

We all know that technology is the backbone of any successful brand strategy, especially in the beauty world. And boy, did the beauty industry take the lead in adopting AI and AR solutions! They found a fantastic way to tackle shopper concerns about product sampling by offering a “try-before-they-buy” experience, all without having to compromise on physical inventory.

Gone are the days of solely relying on face-to-face interactions. The beauty industry proved itself to be a true champ by embracing change and coming up with fresh and inventive ways to engage consumers. Now, here we are, three years later, and AI technology is still going strong, making waves in the beauty world. Consumers aren’t just excited about trying it out; they practically expect AI to be part of their beauty shopping and treatments. It’s like having a tech-savvy beauty guru at your service! How cool is that?

AI in beauty

Going Virtual With Try-Ons And Personalised Recommendations

Picture this: beauty brands and retailers are no longer just dipping their toes into innovation; they’re diving headfirst into a world of delightful experiences for their customers. Yep, you heard it right! Consumers are craving more than just a run-of-the-mill online shopping journey. They want something exciting, interactive, and high-touch! So, brands are stepping up to the challenge, reinventing the consumer experience with some magical ingredients – interactive AR and AI virtual try-ons. It’s like waving a wand that brings their brands to life right on the screen, don’t you think?

Rolling into the band of AI innovation and AI experiences isn’t just about wowing customers; they also work wonders for brands. They help brands understand their customers better, engage with them on a whole new level, and forge that special connection we all crave. Especially in this digital shopping era, where in-person experiences are not as common, these digital wonders are the secret sauce to building stronger bonds with beauty lovers like you and all of us.

Take Nykaa, a popular Indian brand that has paved the way to success in the beauty industry. Being a brand in itself, Nykaa has been serving its customers across the country with homegrown and international brands, including their own collection. Besides the noble move, Nykaa offers a virtual try-on tool that allows customers to see how different beauty products will look on their faces. What’s even more interesting is that Nykaa also used AI-based services to give each customer a personalised recommendation, thereby throwing a major plus point to customer experience.

With the power of AI, you can do more than just a regular beauty check. It goes beyond the surface and examines texture, style, and even those tiny details like oiliness or dryness. It’s like having your own beauty expert right in your pocket!

And here’s the cherry on top – no more makeup guesswork! AI helps you find the perfect products tailored to your specific needs. Say goodbye to makeup mishaps and hello to a flawless beauty routine!

Virtual try-ons in the jewelry industry

Trying New Things Virtually, Even Jewellery!

Brands are going all-in with AI-powered virtual try-on platforms, giving you the freedom to experiment with different styles, sizes, and colours effortlessly. And when it comes to jewellery, you can now virtually try on those beautiful jewellery pieces before you decide to make them yours. No need to head to the store; it’s like having a virtual jewellery boutique right at your fingertips. Talk about a super convenient and personalised shopping experience, while also saving your time and make the process pocket-friendly!

While the tech-savvy approach is a game-changer for jewellery brands, it also helps them understand what their customers really love. So, they can now offer even more customised choices that match your style and preferences.

Artificial intelligence isn’t just sprinkling its magic on virtual try-ons; it’s also revolutionising the design process in the jewellery industry! Brace yourselves for some mind-blowing tech wonders! Designing and visualising jewellery in 3D is a crucial step in creating stunning final products. With powerful AI-powered tools, designers can now turn their ideas into jaw-dropping 3D models. It’s like bringing their visions to life in a realistic and dazzling way before the actual production begins.

The best part? Designers can now iterate and refine their designs with lightning speed, all thanks to AI. Say goodbye to countless physical prototypes; AI has got you covered! This means designers can spend less time tinkering and more time unleashing their creative brilliance.

By weaving AI into the design and manufacturing processes, jewellery brands can create one-of-a-kind products that align perfectly with market trends. They can speed up their journey to the market, ensuring their dazzling creations reach you in no time. And that’s not all – it also optimises production costs, giving you both stunning jewellery and amazing value!

virtual nail polish try on

Glam Up Your Nails, AI-Style

Shopping for nail colour and polish can be quite the puzzle for consumers. Without product samples at hand, it’s tough to nail down the perfect shade (pun intended!). But now, thanks to all the wonders of AI that keeps innovating, you can visualise nail polish shades on your very own hand through your smartphone’s camera or your trusty laptop. It’s like having a virtual nail salon right in the palm of your hand! This game-changing technology allows you to see which shades suit you best and sparks that exciting journey of product discovery.

Nail and beauty brands are all getting on board to revolutionise the nail colour industry, one virtual try-on at a time. Thanks to AI, finding the ideal nail colour is no longer a challenge but a delightful adventure. Say goodbye to guesswork and hello to flawless nail choices that help you make better decisions and save the last-minute hassle.

This nifty tech transforms the nail polish shopping experience like no other. Say goodbye to second-guessing and hello to total confidence in your nail colour choices! With AR Nails try-on, you can virtually see how a polish shade will look on your nails without the mess of physically applying it.

The best part? This trailblazing virtual nails tool is an eco-friendly alternative to the traditional polish try-on process. No more messy applications and removals, no more waiting for coats to dry – just instant nail beauty at your fingertips. AI is totally being a game-changer that makes your nail dreams come true, one virtual colour at a time! 

Get Amazed With Mentoria

The clock’s ticking, and AI is slaying the beauty game! If you’d like to learn more about such trends and stay up-to-date with recent advancements, career tips, or even find some clarity about the beauty industry (because we’re assuming this blog may have sparked an interest in your curious mind!), then Mentoria’s here to glam you up (intellectually, of course!). Try our online assessments and get tailored insights, planners, and book a session with our A-grade counsellors so you can have the career of your dreams! Don’t wait, let’s talk!

Beauty brands and retailers are embracing the future with open arms, creating an online shopping extravaganza that’s unforgettable, interactive, and oh-so-engaging. Don’t be surprised to get wowed and let the magic of innovation whisk you away into a world of beauty on a whole new level! If this article has sparked an interest towards pursuing a career in the beauty industry, or perhaps understand the career opportunities or would simply like to have a quick chat, then Mentoria is your absolute companion. Learn more about the industry from our bunch of experts, get counselled by our top rated team of counsellors, and take up our career assessment, which is absolutely free of cost. Explore, dive deep, and soar to wonderful heights with us. This is only the beginning, as technology and education blends to powerful platforms like Mentoria, your one-stop platform to address all things career, education, and industry!