From Brushes To Limelight: 5 Lucrative Careers For Indian Makeup Artists

Joanna Tresa

Last Updated: July 20, 2023
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Paint brushes

In recent years, the makeup industry has witnessed an incredible surge in popularity, fueled by the rise of social media, beauty influencers, and a growing demand for creative self-expression. Gone are the days when makeup was merely a hobby or a backstage secret. It has emerged as a thriving and lucrative career option, opening doors to a multitude of exciting opportunities. In this blog, we will explore five lucrative career paths that professional makeup artists can pursue to showcase their talent and make a mark in the ever-evolving world of beauty and glamour.

Bridal Makeup Artist: Transforming Dreams Into Reality

The Indian wedding and celebration wear apparel market to grow at a 15% to 17% CAGR over the Financial Year 2022 to 2025 period, reaching ₹1,325 billion to 1,375 billion by Financial Year 2025. India is known for its grand and vibrant weddings, where brides aspire to look nothing short of stunning on their special day. As a bridal makeup artist, you will have the opportunity to play a crucial role in making a bride’s dream look come to life. You will work closely with brides, understanding their preferences, cultural traditions, and personal style to create exquisite bridal looks. From traditional to contemporary bridal makeup, you’ll utilise your skills to enhance their natural beauty, ensuring they radiate confidence and elegance. Bridal makeup artists often collaborate with hairstylists, dress designers, and photographers to achieve a cohesive and memorable bridal look 

As a bridal makeup artist, your career trajectory can be promising. Starting as an assistant or apprentice under an experienced artist, you can gradually build your portfolio and reputation. With dedication, skill enhancement, and word-of-mouth referrals, you can quickly climb the ladder and become a sought-after bridal makeup artist. As you gain expertise, you can command higher fees and even venture into destination weddings, which are becoming increasingly popular..

Celebrity Makeup Artist: Glamming Up The Stars


The world of Bollywood and the entertainment industry in India is a glamorous realm that attracts many makeup artists. At present, the film industry grosses a total revenue of Rs 13,800 crore, and it has grown at a CAGR of over 10% in the last couple of years. Becoming a celebrity makeup artist opens doors to working with actors, models, and public figures, giving you a chance to be a part of their journey. From film sets to red carpet events, you’ll create captivating looks that align with the celebrity’s persona and the occasion. As a celebrity makeup artist, you’ll stay up-to-date with the latest trends, work with high-end products, and collaborate with talented professionals in the industry. This career option offers excitement, recognition, and the opportunity to leave a lasting impact in the world of fashion and entertainment.

Editorial And Fashion Makeup Artist: Unleashing Your Artistic Expression

If you have a passion for creativity and love to experiment with bold looks, a career as an editorial and fashion makeup artist might be your calling. In this field, you’ll collaborate with photographers, stylists, and models to bring fashion concepts to life. From magazine covers to fashion editorials and runway shows, you’ll have the freedom to push boundaries and showcase your artistic vision. Editorial and fashion makeup artists often work with avant-garde looks, bold colours, and artistic designs that can inspire trends and shape the industry. This career path offers an exciting platform to express your creativity, work with industry professionals, and leave your artistic mark.

India’s fashion industry is estimated to reach $102 billion by 2025, providing a robust platform for makeup artists to showcase their creativity. By collaborating with renowned photographers, stylists, and models, you can work on prestigious projects and be part of the latest fashion trends. The career trajectory for editorial and fashion makeup artists can include working with top fashion brands, international collaborations, and even becoming creative directors in the industry.

Film And Television Makeup Artist: Crafting Characters With Makeup

film set

The Indian film and television industry is known for its storytelling prowess, and makeup artists play a vital role in transforming actors into characters. As a film and television makeup artist, you’ll collaborate with directors, production teams, and actors to create makeup looks that enhance the narrative. Whether it’s creating realistic special effects, ageing characters, or ensuring continuity in makeup across different scenes, your attention to detail and expertise will contribute to the immersive cinematic experience. This career option requires versatility, adaptability, and the ability to work under pressure. With the rapid growth of the Indian film industry, the demand for skilled makeup artists in this field is soaring.

According to industry reports, the Indian film industry is projected to grow at a CAGR of 11% between 2021 and 2026. This growth presents a promising career trajectory for makeup artists in this field. As you gain experience and expertise, you can work on diverse projects, collaborate with renowned directors, and contribute to the creation of memorable characters. With the emergence of digital platforms, the demand for original content has further expanded, providing makeup artists with a plethora of opportunities.

Entrepreneurship: Building Your Own Makeup Empire

For makeup artists with a strong entrepreneurial spirit and a desire for independence, starting your own makeup business can be an incredibly rewarding career path. By launching your makeup brand or establishing a makeup studio, you have the opportunity to curate your own style, build a loyal client base, and create a distinct brand image. This career option requires not only makeup skills but also business acumen, marketing strategies, and networking. As an entrepreneur, you can offer a range of services such as bridal makeup, makeup workshops, personalised consultations, and collaborations with other professionals in the beauty industry. Entrepreneurship provides the freedom to shape your own destiny, explore your creativity, and build a thriving makeup empire.

Mentoria’s Guide To Success

The world of makeup artistry in India is bursting with potential for creative individuals seeking fulfilling careers. Whether you choose to specialise in bridal makeup, work with celebrities, explore the fashion industry, dive into film and television, or become an entrepreneur, each path offers its own unique rewards and challenges. So, take that leap of faith, sharpen your skills, and embark on an exciting journey as a professional makeup artist. Let your passion for makeup be your guide as you transform faces, create beauty, and leave an indelible mark in the world of cosmetics. The opportunities are vast, so pick the path that resonates with you, and make your dreams a reality

And if you’re ready to take your makeup artistry career to the next level, Mentoria is here to support you every step of the way. Our team of experienced mentors can provide guidance, industry insights, and personalised career advice to help you navigate the competitive world of makeup artistry in India. Whether you’re looking to refine your skills, build your portfolio, or establish your own makeup business, Mentoria is your trusted companion on this exciting journey. Remember, in the world of makeup artistry, your creativity knows no bounds. So, go ahead and paint the world with your brushes, one beautiful face at a time!